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Privacy Protection

Intercept privacy leak requests to protect user privacy.

    The Relationship Between Privacy and Advertising

    Advertisers’ revenue primarily comes from ad conversions. To increase conversion rates, platforms need to:

    1. Increase user retention
    2. Deliver personalized ads

    This requires collecting a large amount of user privacy data. Platforms circumvent legal restrictions through the following methods:

    • Complex user agreements
    • Data exchange with partners
    • Disguised data anonymization

    Priority of Privacy Protection

    Privacy protection is more important than simply removing ads:

    • AdGuard’s Chinese region tracking interception rules (>400,000) far exceed ad rules (<100,000)
    • Some platforms have fewer ads but gain more revenue through privacy data

    Number of Privacy List Entries

    The “Thoughtfulness” Behind Platforms

    So-called personalized recommendations are often not truly understanding user needs, but rather marketing strategies of the platforms:

    • “You like this” actually means “I want to sell this”
    • Behind seemingly thoughtful services is continuous data collection

    How to Protect Yourself

    Learn “cyber sophistication” — control privacy leaks and avoid being accurately profiled by platforms. AdGuard’s private service can help you achieve this goal.