Privacy Protection

Intercept privacy leak requests to protect user privacy.

The Relationship Between Privacy and Advertising

Advertisers’ revenue primarily comes from ad conversions. To increase conversion rates, platforms need to:

  1. Increase user retention
  2. Deliver personalized ads

This requires collecting a large amount of user privacy data. Platforms circumvent legal restrictions through the following methods:

  • Complex user agreements
  • Data exchange with partners
  • Disguised data anonymization

Priority of Privacy Protection

Privacy protection is more important than simply removing ads:

  • AdGuard’s Chinese region tracking interception rules (>400,000) far exceed ad rules (<100,000)
  • Some platforms have fewer ads but gain more revenue through privacy data

Number of Privacy List Entries

The “Thoughtfulness” Behind Platforms

So-called personalized recommendations are often not truly understanding user needs, but rather marketing strategies of the platforms:

  • “You like this” actually means “I want to sell this”
  • Behind seemingly thoughtful services is continuous data collection

How to Protect Yourself

Learn “cyber sophistication” — control privacy leaks and avoid being accurately profiled by platforms. AdGuard’s private service can help you achieve this goal.